Hannover ,
06
March
2018
|
23:39
Europe/Amsterdam

Augmented Reality - Making the invisible visible

Smartphones can make print talk. Point one at a AR code on a product, and presto! The product can tell you about itself, or it can invite you to join a contest. This is what is known as Augmented Reality or AR. Outside, on the street, AR can alert you to special deals available in a nearby retail outlet. Or you could use AR to find your way around an unfamiliar location. Konica Minolta offers mobile applications for AR as well as content management and content creation.

 

About Konica Minolta Business Solutions Europe

Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly-owned subsidiary of Konica Minolta Inc., Tokyo, Japan, forming part of its Business Technologies business area. As a leading global services provider in the field of IT- and document processes as well as digital production printing solutions the company excels in services-led business consulting, implementation and management and provides a range of world-leading printing systems and solutions. In this context, Konica Minolta’s Optimized Print Services concept (OPS) combines consultancy, hardware, software implementation, and operation in order to enhance business process efficiency and cost-effectiveness. To support customers optimally with powerful and sustainable solutions, technology leader Konica Minolta continuously invests in research and development work and regularly sets new standards. Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With over 9,700 employees (as of March 2017), Konica Minolta Europe earned net sales of over EUR 2.4 billion in financial year 2016/17.

For further information about the company, please visit: www.konicaminolta.eu.

Product images are available at: www.konicaminolta-images.eu.

Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.