PrintShop Mail Connect – creation and production of personalised and targeted marketing communication made simple
With PrintShop Mail Connect from Objectif Lune (OL), Konica Minolta Business Solutions Europe (Konica Minolta) launches a new tool for cross-media marketing services. PrintShop Mail Connect offers service providers in the field of graphic communications a one-to-one variable data composition tool that combines both print and e-mail capabilities. The standalone tool is designed to make the creation and production of personalised and targeted marketing communication simple. It enables the design and distribution of prints and e-mails using only one tool, without the need for plug-ins or external design software.
The need to provide clients with marketing products for various cross-media channels has become essential for print service providers, since more and more clients wish to create and distribute targeted and personalised messages with relevant and individual information that focuses on their target group’s preferences. An InfoTrends survey has shown that more than 60% of print service providers believe it is necessary to transform themselves into marketing service providers in order to be successful in the long term.1 To respond appropriately to this need, Konica Minolta has integrated PrintShop Mail Connect in its application portfolio. Unlike similar tools on the market, where e-mailing capabilities are just an afterthought, PrintShop Mail Connect is built from the ground up using the latest web technologies and is therefore easy to work with. There is no need for complex scripting or programming due to simple drag and drop functions.
“With PrintShop Mail Connect, companies will improve their business processes, increase their productivity, as well as profitability, and receive new revenue opportunities. This one-to-one communication tool responds to our clients’ needs and enables print service providers and mailing houses to generate more business,” says Nuno Sacadura, Product Manager Applications Production Printing, at Konica Minolta Business Solutions Europe.
Cross-media drives new revenue
Being a true multi-channel solution, PrintShop Mail Connect allows its users to create content which can be used for multiple purposes in various formats. As a consequence, the tool enables users to print and send e-mails simultaneously. The application offers a wide variety of printing options, including tray section, imposition, splitting, booklets, finishing options, and many more. Furthermore, by using PrintShop Mail Connect users will be able to create e-mail blasts easily, run effective direct mail and increase their return on investment on mailing processes thanks to simple and straightforward mail preparation as well as effectively communicated marketing messages. Although it is an initial entry-level solution, PrintShop Mail Connect provides advanced capabilities for experts and can be easily upgraded to PlanetPress Connect or PReS Connect.
1 European Software Investment Outlook, InfoTrends 2012.
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