Sidekix chooses Konica Minolta to further professionalise personalised campaigns
Sidekix, a specialist in the execution of marketing campaigns, has become the first Dutch marketing fulfilment company to invest in Konica Minolta's AccurioJet KM-1. With this B2+ UV inkjet printer, the company can produce personalised products faster and work with a wider range of materials.
Sidekix has grown tremendously in recent years - from 10 to 80 employees - and needed more production capacity. As the marketing specialist has been working with Konica Minolta for over ten years, the choice of an IT service provider and production printer supplier was easily made.
The Konica Minolta AccurioJet KM-1 B2+ UV digital press is referred to as "the Swiss army knife” of the printing industry, because it has so many uses. It offers Sidekix several new possibilities, such as higher volume and printing on various types of paper, cardboard, plastics and canvas, enabling Sidekix to offer its customers more diversity in the future. In this way, the company expects to expand its offerings in packaging in the future.
We have been working with Konica Minolta for over ten years, a company that has always delivered the quality it promises. With customers who want to send many personalised mailings, the AccurioJet KM-1 offers the solution. We are currently the only mailing company in the Netherlands that works with this fast machine and that is a big advantage over the competition.
In recent years, Sidekix has continued to expand in order to best serve its customers. The AccurioJet KM-1 is a fully digital inkjet printer, so there are no start-up costs. Since Sidekix often has to handle large volumes - think of personalised letters with different initials and codes - this machine is the ideal choice.
In the future, Sidekix wants to attract a large number of brands with consumer relations in the Netherlands. Nijenhuis concludes: "We already work a lot with large organisations in the field of personalised mailings and we want to expand this by offering personalised packaging. With the KM-1 we are sure that we can handle the volume for the new markets we want to serve in the coming years."
The success of a smart, thoughtful and original direct marketing concept depends on its implementation: marketing fulfilment. And it is precisely this execution that is the specialty of Sidekix. This marketing fulfilment company specialises in the execution of cross-media campaigns (online and offline activation) with dynamic target groups for organisations such as the Postcode Lottery, BankGiro Lottery and Friends Lottery. KPN, Swiss Sense and Verkade.
About Konica Minolta Business Solutions Europe
Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. Konica Minolta enables its clients to champion the digital era: with its unique imaging expertise and data processing capabilities, Konica Minolta creates relevant solutions for its customers and solves issues faced by society. As a provider of comprehensive IT services, Konica Minolta delivers consultancy and services to optimise business processes with workflow automation. The company further offers its customers solutions and managed services in the field of IT infrastructure and IT security as well as cloud environments. With regard to its office printing solutions, ‘IDC MarketScape: Western Europe Smart Multifunctional Peripheral 2018 Vendor Assessment’ stated that Konica Minolta is ‘recognised globally as a leading smart MFP provider of note’. As a strong partner for the professional printing market, Konica Minolta offers business consulting, state-of-the-art technology and software and has established itself as the production printing market leader for more than a decade in Europe, Central Asia, the Middle East and Africa (InfoSource). In the healthcare sector, Konica Minolta drives digitalisation of clinical workflows and offers a broad range of next-level diagnostic solutions. Its Business Innovation Centre in London and four R & D laboratories in Europe enable Konica Minolta to bring innovation forward by collaborating with its customers as well as academic, industrial and entrepreneurial partners. For its solutions that combine ‘smart service with smart technology’, Konica Minolta was awarded the prestigious ‘Buyers Lab PaceSetter Award for Outstanding Serviceability 2018/2019’ from Keypoint Intelligence. Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With almost 10,300 employees (as of April 2019), Konica Minolta Europe earned net sales of over EUR 2.39 billion in financial year 2018/19.
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